Understanding the Shopper’s path-to-purchase through her journey across Continue reading
It’s about time that NFC becomes valuable for Consumers and Retailers, isn’t it? Shall we say thank you to Apple and its iPhone 6?
Not so fast… Continue reading
[To know more about iBeacon tech applied to Retail & Marketing, feel free to download my white-paper titled “iBeacon-Bible” from http://www.gaia-matrix.com]
In this Post we have two roles, the Shopper and the Retailer (…I’m the Retailer…).
The Shopper installed my iBeacon-enabled branded App on her smartphone and registered using her loyalty-card – therefore my App knows who she is; in particular the App will be able to leverage three fundamental categories of very valuable information Continue reading
Android and iOS have different behaviours regarding iBeacon technology: feel free to download my infographic to know more.
To download it, Continue reading
iBeacon technology allows precise, contextual interaction/engagement and indoor geo-location for mobile devices.
I’ve been working on this valuable technology since December 2013, and I am very impressed: there are a lot of valuable potential business applications – especially in Retail, Marketing, Logistics, etc.
iBeacons Bible 2.0
I’d like to share my knowledge about iBeacons, so I am freely releasing my updated “iBeacon Bible 2.0” Continue reading