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Download my Poster, the Digital Reputation Roadmap…

Here you can find my brand new Poster about Digital Reputation Management – hope you like it…!

Clic on the following link to download PDF: Poster1 (english)

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Andy Cavallini (andy.cavallini@tin.it)

Dear Sales and Marketing Directors, let’s talk about Social Media and Digital Reputation Management…

Water-cooler chat…

Manager: “When we get complaints from our customers (by phone, email, etc.), we quickly identify the culprit, verify the facts, and then, in the most flagrant cases, conduct a ‘public execution’.”

Me: “That’s all good and well…   …and what do you do when you don’t get complaints from your customers ?”

Manager: “What do you mean…?”

Me: “If John Doe (an infuriated customer) complains about your company, your products, your personnel, etc. on his blog ? On some popular blog (read by 100.000 people) ? On his Facebook page ? On Twitter ?

How do you know ?

And if you don’t know, how do you react ?

If John Doe (a creative and satisfied customer) uses your products in an innovative way – some way you didn’t think about – and enthusiastically writes on the subject on LinkedIn ? You would like to know, don’t you ?

And if some “jovial person” your main competitor uploads a video about the poor service you provide on YouTube ? The earlier you know, the better.

What do you do about your Business‘ Digital Reputation’…?”

Digital Reputation Management (regarding you presence on Facebook, Twitter, LinkedIn, YouTube, etc.) is important also during a new product launch, when you start a promotion campaign, when you try to gather info from the Market (…and about your competitors…), when there is a PR-crisis (remember BP ?).

Digital Reputation Management is Business, it’s not pseudo-active idleness: it has practical impacts on the first line of your Profit and Loss Statement (Revenues) and has also strong effects on many other lines, for example the ones related to new products development, Customer-care, and so on…

Social Media is not a temporary phenomenon: it’s the future happening now, in front of our eyes. If we understand this important concept, we will be able to build our success on it – especially if we look at it using the Marketing and Communication magnifying glass.

I am challenging you, my friend Sales and Marketing Director: can you sleep at night, knowing you are underestimating the Digital Reputation Management issue ?

This Post is available in italian on http://meetingdelleidee.wordpress.com

Who am I ? An italian computer engineer and Digital Reputation Management consultant – Gaia-Matrix (www.gaia-matrix.com) is my brand.

Bye,

Andy Cavallini (andy.cavallini@tin.it)

Please note: I am doing my best to write in decent english, but my mother tongue is Italian; don’t hesitate to highlight any mistake – thank you.