“Microservices” in the Retail IT environment…

SOATransitioning from a monolithic application to a Service Oriented Architecture (SOA) consisting of a multitude of performing, integrated “microservices” is the best way to Continue reading

The holy grail of retail information…

Gaia-MatrixUnderstanding the Shopper’s path-to-purchase through her journey across Continue reading

Fancy a revolutionary tap-based, NFC-supported shopping experience…?

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It’s about time that NFC becomes valuable for Consumers and Retailers, isn’t it? Shall we say thank you to Apple and its iPhone 6?

Not so fast… Continue reading

As a Retailer, how do I beneficially and tangibly put iBeacon technology at work?

fountain[To know more about iBeacon tech applied to Retail & Marketing, feel free to download my white-paper titled “iBeacon-Bible” from http://www.gaia-matrix.com]

 
In this Post we have two roles, the Shopper and the Retailer (…I’m the Retailer…).
The Shopper installed my iBeacon-enabled branded App on her smartphone and registered using her loyalty-card – therefore my App knows who she is; in particular the App will be able to leverage three fundamental categories of very valuable information Continue reading

iBeacon technology OS support: Android vs. iOS

iBeacon technology support Android- iOSAndroid and iOS have different behaviours regarding iBeacon technology: feel free to download my infographic to know more.

To download it, Continue reading