Video – Conversation: iBeacon tech and Retail

Video - Conversation - iBeacon technology and Retail

Click on to watch my new video Continue reading

iBeacon Bible 1.0 available in Korean

iBeacon Bible 1.0 in KoreanI’m very happy to announce that  Korean translation of my iBeacon Bible 1.0 is available on:

Wonbae Son, you did Continue reading

Dear Retailers, fancy some intelligent Location-based Marketing…? (…iBeacons are included!)

iBeaconLocation-based Marketing is about reaching consumers in the right place and at the right time with interactive content, media and services adapted to an individual’s current physical location.

More easily said than done: how do you practically and effectively do it? Continue reading

Three enemies of iBeacon technology in Retail… (and how to defeat them!)

iBeacon technologyNumber one enemy of iBeacon technology, the deal-breaker, will be the fragmentation on the Consumer/User side, that is, too, too many Apps to be installed (one for each store/shopping mall/chain of petrol stations/supermarket/brand/…).
Remember the hated “accordion wallet” stuffed to capacity with colored loyalty-cards?
…it sucked…

Enemy number two of iBeacon technology Continue reading

Innovative customer-behaviour data-analytics tools (…because iBeacons are coming!)

iBeacon Analytics   In Retail there’s no scarcity of data, companies “that sell” have been amassing it for decades – think of purchase-stats, loyalty-profiles, financials and so on.

In recent years Ecommerce sites, above all, are data-hydrants that retailers have trouble to drink from: mouse-clicks, abandoned-carts, visited-pages, etc. have been challenging the capacity of even modern, performing Business Intelligence/Reporting/Big Data solutions.

Next analytics hurdle after Ecommerce?

iBeacons, the emerging technology that Continue reading