The holy grail of retail information…

Gaia-MatrixUnderstanding the Shopper’s path-to-purchase through her journey across Continue reading

Fancy a revolutionary tap-based, NFC-supported shopping experience…?


It’s about time that NFC becomes valuable for Consumers and Retailers, isn’t it? Shall we say thank you to Apple and its iPhone 6?

Not so fast… Continue reading

As a Retailer, how do I beneficially and tangibly put iBeacon technology at work?

fountain[To know more about iBeacon tech applied to Retail & Marketing, feel free to download my white-paper titled “iBeacon-Bible” from]

In this Post we have two roles, the Shopper and the Retailer (…I’m the Retailer…).
The Shopper installed my iBeacon-enabled branded App on her smartphone and registered using her loyalty-card – therefore my App knows who she is; in particular the App will be able to leverage three fundamental categories of very valuable information Continue reading

iBeacon technology OS support: Android vs. iOS

iBeacon technology support Android- iOSAndroid and iOS have different behaviours regarding iBeacon technology: feel free to download my infographic to know more.

To download it, Continue reading

Download my updated “iBeacon Bible 2.0″…

iBeacon Bible 2.0 iBeacon technology allows precise, contextual interaction/engagement and indoor geo-location for mobile devices.

I’ve been working on this valuable technology since December 2013, and I am very impressed: there are a lot of valuable potential business applications – especially in Retail, Marketing, Logistics, etc.

iBeacons Bible 2.0
I’d like to share my knowledge about iBeacons, so I am freely releasing my updated “iBeacon Bible 2.0Continue reading