In Retail there’s no scarcity of data, companies “that sell” have been amassing it for decades – think of purchase-stats, loyalty-profiles, financials and so on.
In recent years Ecommerce sites, above all, are data-hydrants that retailers have trouble to drink from: mouse-clicks, abandoned-carts, visited-pages, etc. have been challenging the capacity of even modern, performing Business Intelligence/Reporting/Big Data solutions.
Next analytics hurdle after Ecommerce?
iBeacons, the emerging technology that Continue reading
Click on http://youtu.be/MpYUvO2E2qY to watch this new “teaser” video. Continue reading
Let’s talk about my iBeacon technology (retail) Proof-of-Concept.
First of all, let’s define the main goal – I describe it in the following terms: “…focusing on retailers, measure interest for Contextual Marketing (micro-location/interaction/engagement) solutions based on iBeacon technology…”.
In other words, Continue reading
The answer is “Yes!”, and here we have a (non-exhaustive) list.
iBeacon tech trials by most important Retailers:
- Alex & Ani (40 stores)
- Apple Stores (254 US stores) Continue reading
Sometimes iBeacons technology is described as a competitor of NFC (Near Field Communication).
Tell you what: NFC and iBeacons are not enemies – each technology has a specific purpose, so they may reasonably complement each other very well, especially in the Retail environment. Continue reading