Here we go with pains about point-rewards loyalty programs…
Your point-rewards loyalty program resembles those of your competitors…!!!
In general, from the point of view of Shoppers, all point-rewards loyalty programs feel alike – the Shopper knows that she will be rewarded later for what she buys now… (…and the more she buys, the more she will be rewarded…).
“Just for you” special gifts? Personalized promos?
Tell you what: it’s just white-noise… Continue reading
What are NRF 2015 …hottest topics?
I got my hands on NRF 2015 program and grouped conference-sessions by significant topics.
I then ranked the resulting groups to understand what’s currently hot for Retailers; what came out is Continue reading
Transitioning from a monolithic application to a Service Oriented Architecture (SOA) consisting of a multitude of performing, integrated “microservices” is the best way to Continue reading
Posted in Digital world
Understanding the Shopper’s path-to-purchase through her journey across Continue reading
It’s about time that NFC becomes valuable for Consumers and Retailers, isn’t it? Shall we say thank you to Apple and its iPhone 6?
Not so fast… Continue reading