In my latest Preview I talked about How to NOT employ (Mobile) tech in Retail… …and, as a side-effect, a couple of false myths were gracefully debunked.
Let’s now talk about how retailers can otherwise efficiently and effectively leverage Mobile tech – specifically in-store – to get tangible business results (…and be happy!). Continue reading
Let’s talk about Mobile technology in Retail: in this [Preview] I’m going to debunk a couple of false myths.
False myth number one: “Dear Retailers, Mobile tech will solve all your problems!”
In other words, is it true that offering shoppers a branded Mobile App lets traditional retailers easily enter the digital world, be omnichannel, look good, etc.?
Cancel “easily”, please… Continue reading
We already know that, as ecommerce is booming, traditional brick-and-mortar stores are losing their exclusive role of distribution-points for goods.
That’s a fact, but not necessarily a negative one: physical stores are not anachronistic, on the contrary Continue reading
Dear Retailers, in this Post I am sharing the second preview of some content you’ll find on my new white-paper titled “The importance of brick-and-mortar stores in an omnichannel world” that you will be able to download on this blogsite very soon – please stay put…!
[Preview#2] Why things are changing in Retail…!!
Where’s the money…?!
As ecommerce is becoming widespread (…we’re in the post Amazon-era, aren’t we…?), traditional retailers are losing their exclusive role of distribution-points for goods.
That’s why Continue reading
Dear Retailers, I’m putting the finishing touches on my new white-paper titled “The importance of brick-and-mortar stores in an omnichannel world” that you will be able to download on my blogsite http://www.gaia-matrix.com very soon.
[…just to be crystal-clear: it’s a white-paper, it’s free, I’m not selling anything…]
While you wait, in this Post I am sharing the first preview of some content: enjoy it and please stay tuned…
Dear Retailers, let’s take a quick look at how things are going: around 90%* of sales are Continue reading