We already know that, as ecommerce is booming, traditional brick-and-mortar stores are losing their exclusive role of distribution-points for goods.
As a result:
- many traditional retailers are in (deep) trouble
- a few others are going (very) well
Average numbers may suck, nevertheless Continue reading
Where is the money going and why?
As ecommerce is becoming widespread, a lot of money (coming from shoppers) is moving from:
- offline (traditional brick-and-mortar stores)
- online (modern e-commerce)
Because conventional retailers are Continue reading
The purchase-process is evolving: why?
My simple, indisputable idea: consumers’ behavior is changing, the purchase-process is definitely and significantly different compared to the purchase-process of 10 years ago:
- today only around 90% of sales are completed in-store – so brick-and-mortar stores are essential since it’s in-store that the vast majority of purchases occur
- a hell of a 10% of sales takes place online, through ecommerce websites and mobile apps – so ecommerce is very important, it’s growing like hell, and is still accelerating
Quick thoughts on Retail (omni-channel, loyalty, in-store technologies, digital, shopping experience and so on) for those too busy to read long Posts.
Coming soon: stay tuned and feel free to follow me on LinkedIn too…
Andy Cavallini – http://www.gaia-matrix.com
In the future (…near or far? …time will tell…) we will have two radically different types of shopping:
- shopping for everyday items
- shopping for specific, glamorous, out-of-the-ordinary items
Let me get into the details… Continue reading