[Preview#5] How to EFFICIENTLY/EFFECTIVELY employ (Mobile) tech in Retail…

RetailIn my latest Preview I talked about How to NOT employ (Mobile) tech in Retail… …and, as a side-effect, a couple of false myths were gracefully debunked.

Let’s now talk about how retailers can otherwise efficiently and effectively leverage Mobile tech – specifically in-store – to get tangible business results (…and be happy!). Continue reading

[Preview#4] How to NOT employ (Mobile) tech in Retail…

RetailLet’s talk about Mobile technology in Retail: in this [Preview] I’m going to debunk a couple of false myths.

 

False myth number one: “Dear Retailers, Mobile tech will solve all your problems!”

In other words, is it true that offering shoppers a branded Mobile App lets traditional retailers easily enter the digital world, be omnichannel, look good, etc.?

Cancel “easily”, please… Continue reading

[Preview#3] Revamping the brick-and-mortar store…!

RetailWe already know that, as ecommerce is booming, traditional brick-and-mortar stores are losing their exclusive role of distribution-points for goods.

That’s a fact, but not necessarily a negative one: physical stores are not anachronistic, on the contrary Continue reading

[Preview#2] Why things are changing in Retail…!!

The importance of brick-and-mortar stores in an omnichannel worldDear Retailers, in this Post I am sharing the second preview of some content you’ll find on my new white-paper titled “The importance of brick-and-mortar stores in an omnichannel world” that you will be able to download on this blogsite very soon – please stay put…!

[Preview#2] Why things are changing in Retail…!!

Where’s the money…?!

As ecommerce is becoming widespread (…we’re in the post Amazon-era, aren’t we…?), traditional retailers are losing their exclusive role of distribution-points for goods.

That’s why Continue reading

[Preview#1] Dear Retailers, it’s an omnichannel world…

The importance of brick-and-mortar stores in an omnichannel worldDear Retailers, I’m putting the finishing touches on my new white-paper titled “The importance of brick-and-mortar stores in an omnichannel world” that you will be able to download on my blogsite http://www.gaia-matrix.com very soon.

[…just to be crystal-clear: it’s a white-paper, it’s free, I’m not selling anything…]

While you wait, in this Post I am sharing the first preview of some content: enjoy it and please stay tuned…

Dear Retailers, let’s take a quick look at how things are going: around 90%* of sales are Continue reading