Retail Bullet Points: ACTIONABLE insights…

Retail Bullet Points

Quick, valuable thoughts about retail…

For Retailers, analytics tools – I think about reporting and BI applications, “Big Data”, etc. – are vital, priceless, competitive assets that allow answering the following fundamental questions:

  • What types of shoppers are visiting my stores?
  • What did catch their attention on the shop-floor?
  • What did they purchase in-store?
  • How many of them are repeat visitors?
  • Whom did they engage with? About what?
  • …and so on…

Now more than ever, Retail is moving from being a mainly instinct-based industry towards being more Continue reading

Retail Bullet Points: …in-store assisted selling using cutting-edge Mobile POS solutions…

Retail Bullet Points

When I think of valuable retail Mobile technologies, it’s not the shopper’s smartphone with your branded Apps installed on, but a cutting-edge Mobile POS solution in the hands of your Store-associates; I’m talking about replacing the traditional desk-bound POS stations with Continue reading

Retail Bullet Points: …potential issues regarding the launch of your branded Mobile App…

Retail Bullet Points

As a Retailer (…or brand…), are you evaluating the launch of your branded Mobile App?

Before everything else, consider the following potential issues.

Issue #1 – App installation

Maybe your shoppers are going to install your App on their smartphones, or maybe not:

  • in a perfect world, shoppers install a branded App for each retailer (…store/shopping mall/chain of petrol stations/supermarket/…) they visit
  • in the real world, a selection necessarily takes place, and only those Apps that are definitely valuable to shoppers (…those that tangibly improve their shopping-experience…) survive

Continue reading

Retail Bullet Points: …three questions to retailers about point-rewards loyalty programs…

Retail Bullet Points

…quick, valuable thoughts about retail…

1) Does your point-rewards loyalty program resemble those of your competitors?

Be aware that what your shoppers understand about your point-rewards loyalty program is that: Continue reading

Retail Bullet Points: …about your Physical store as the only true product-value amplifier for your brand/brands…

Retail Bullet Points

We already know that, as ecommerce is booming, traditional brick-and-mortar stores are losing their exclusive role of distribution-points for goods.

As a result:

  • many traditional retailers are in (deep) trouble
  • a few others are going (very) well

Average numbers may suck, nevertheless Continue reading