Five pains about point-rewards loyalty programs…

Point-rewards loyalty programs

 

 

 

Here we go with pains about point-rewards loyalty programs…

Your point-rewards loyalty program resembles those of your competitors…!!!

In general, from the point of view of Shoppers, all point-rewards loyalty programs feel alike – the Shopper knows that she will be rewarded later for what she buys now… (…and the more she buys, the more she will be rewarded…).
“Just for you” special gifts? Personalized promos?
Tell you what: it’s just white-noise… Continue reading

Some thoughts after NRF 2015 (the National Retail Federation show)

NRF-2015What are NRF 2015  …hottest topics?

I got my hands on NRF 2015 program and grouped conference-sessions by significant topics.

I then ranked the resulting groups to understand what’s currently hot for Retailers; what came out is Continue reading

“Microservices” in the Retail IT environment…

SOATransitioning from a monolithic application to a Service Oriented Architecture (SOA) consisting of a multitude of performing, integrated “microservices” is the best way to Continue reading

The holy grail of retail information…

Gaia-MatrixUnderstanding the Shopper’s path-to-purchase through her journey across Continue reading

Fancy a revolutionary tap-based, NFC-supported shopping experience…?

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It’s about time that NFC becomes valuable for Consumers and Retailers, isn’t it? Shall we say thank you to Apple and its iPhone 6?

Not so fast… Continue reading