“Half the money I spend on advertising (in the broad sense of marketing, customer engagement, etc.) is wasted, the trouble is, I don’t know which half – J.Wanamaker”.
Using iBeacon technology, retailers can now target the right shopper, in the right place, at the right time, interactively engaging her in new ways, while learning in real-time from her movement patterns and behaviour.
To know more, feel free to download my latest slideshow titled “iBeacon technology introduction – Focus on Retail”, just click on the following link: http://www.slideshare.net/andycava/ibeacon-technology-introduction-retail
Andy Cavallini (firstname.lastname@example.org)