Beacon technology allows precise, contextual interaction/engagement and indoor geo-location for mobile devices; I’ve been working on this valuable technology applied to Retail since December 2013, and I am very impressed: there are a lot of valuable potential in-store business applications.
Beacon Bible 3.0
I’d like to share my knowledge about Beacons, so I am freely releasing my updated “Beacon Bible 3.0“: Continue reading
Chrome version 44 for iOS (available in the App Store at the time of writing) is the first Eddystone-enabled Mobile web-browser, bringing Beacons to the Continue reading
In Retail there’s no scarcity of data, companies “that sell” have been amassing it for decades – think of purchase-stats, loyalty-profiles, financials and so on.
In recent years Ecommerce sites, above all, are data-hydrants that retailers have trouble to drink from: mouse-clicks, abandoned-carts, visited-pages, etc. have been challenging the capacity of even modern, performing Business Intelligence/Reporting/Big Data solutions.
Next analytics hurdle after Ecommerce?
iBeacons, the emerging technology that Continue reading